ABOUT RIPLINE
FIGHT HUNGER, FEED THE FUTURE℠
We don’t want to be just another company spewing grand platitudes—we’re all about purpose, turning sweat into narrative, and creating a brand that builds engagement by being bold, principled, and community.
WHO WE ARE
WHY WE EXIST
Here’s what we noticed: 168 million Americans got outside to move in 2024 — almost half the country. They already train. They already chase goals. They’re already organized in clubs, crews, and networks. They just haven’t been connected to a cause worth fighting for. RipLine connects them.
HOW WE DO IT
100% of every dollar raised through a challenge goes directly to our vetted giving partners — No Kid Hungry, Feeding America, Feed the Children, and Vitamin Angels. Every dollar provides up to 10 meals. No admin skim. No marketing dilution.
We don’t ask you to just write a check. We ask you to go for a run, have fun, and be a Force Multiplier by getting others excited to join the fight.
168M
Americans got outside in 2024.
1 MILLION MEALS
Our commitment for 2026.
100%
To our giving partners. Every dollar.
OUR TEAM
WHERE WE ARE
RipLine didn’t start in a boardroom. It started behind the wheel of a GMC truck and a buddy’s Sprinter van, hauling our families from one mountain to the next, chasing vert and the feeling that comes with it.
Somewhere between the parking lots and the chairlifts, we noticed something: we weren’t alone. Every basin. Every backcountry. Every after‑work trail in every state. People everywhere were doing exactly what we were doing — putting in the miles, chasing the line, loving the work. So we asked the obvious question: what if we turned all of that into meals for kids?
That’s how RipLine got built. Out of our trucks and into a foundation. Headquartered in Park City. Built for the 168 million Americans who got outside in 2024 — and for every kid who hasn’t gotten a meal yet.
We go where the passion of outdoor athletes takes us. We go where kids need to eat. So far, that’s everywhere.
HOW IT'S DONE
PICK YOUR PURSUIT
Choose the outdoor activity you love: skiing, cycling, hiking, running, golf. No new gear required. No new habit to build. Just show up the way you always do.
SET YOUR CHALLENGE
Decide what each mile, vertical foot, or round is worth to you. Set a personal goal. Invite your crew. The bigger the team, the bigger the impact.
LOG YOUR ACTIVITY
After your ride, run, or hike, log your effort through RipLine. Your activity converts directly into a donation. It’s tracked, transparent, and delivered to our four vetted giving partners.
FUEL SPONSOR MATCHING
Every dollar you generate can be amplified through our corporate partner network. Your solo effort becomes a multiplier. One athlete sparks ten. Ten athletes feed thousands.
WE HANDLE THE ROUTING
You move. We make sure your donation lands exactly where it should: with Vitamin Angels, No Kid Hungry, Feeding America, or Feed the Children. We’ve vetted them all, and we publish the results.
KIDS GET FED
$1 raised nourishes 7–8 children. No overhead skimmed. No admin padding. Every dollar goes to a child who needs it. Move. Feed. Repeat.
RUN WHEN YOU CAN, WALK IF YOU HAVE TO, CRAWL IF YOU MUST; JUST NEVER GIVE UP.”